ABOUT ME
Strategic storyteller for purpose-led brands
factsPeople don’t buy what you do, they buy why you do it. The trick is to communicate your “why” with integrity, precision, and spellbinding style. That’s where I come in.
HEY THERE, CHANGE MAKER
I’m Taz Basit. I help mission-driven brands elevate their messaging using purposeful, high-calibre copywriting that connects with their ideal customers.
I’m passionate about all things natural, sustainable, fair-trade, and ethical. I’ve had the privilege of working with a diverse set of clients, from makers of gender-affirming underwear and cat DNA tests, to crafters of fine spiritual jewelry and CBD mocktails.
What my clients have in common is they’re about more than the bottom line.
NON-NEGOTIABLESMY VALUES
Guideposts that align who I am with what I do
CREATIVITY
I love to make new things and find solutions to problems.
KINDNESS
All beings have inherent value and deserve to be treated with respect and compassion.
EXCELLENCE
I think perfectionism is a gorgeous word. As are research, analysis, intuition, and mastery.
GROWTH
Every day is a new opportunity to evolve, adapt, and get better.
OBSESSIONEthical copywriting, but make it fashion
There’s nothing unethical about commercial appeal. A bit of flash to make a splash. A sprinkle of magic dust to make you stand out, increase your online engagement, enhance the buyer’s journey, and boost brand loyalty.
And yet, too many sustainable brands shy away from it. As if a little style, fun, and personality would somehow negate their impact—when in fact, it would amplify it.
I believe sustainable brands should experiment bravely with their copywriting, content marketing, and brand messaging strategies to shift away from bland, boring, and preachy to exciting, modern, and undeniably cool.
Because truly sustainable brands—the kind that last—communicate their value in ways that make people feel good. So good, that it naturally opens their hearts to what you have to offer.
Ethical copywriting is a craft. Your key to growth without the gross. It’s how I align human brands with human beings on the basis of shared values.
The gold standard: An authentic, future-oriented brand voice to engage, inform, persuade, motivate, challenge, provoke, and entertain your ideal customers. A strategy that connects with them through honesty, transparency, and sheer force of personality. And word wizardry that makes your offer irresistible.
Not through sleight of hand or smoke and mirrors, but because your products truly add value to your customers’ lives, and I know how to consistently tell your best stories with elegance and finesse.
let's talk